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COMMERCIAL — SUNDA COFFEE

Lemon Rock

Sunda Coffee & Space, Sukabumi

Bar tools laid out flat: spoon, tongs, jigger, shaker and portafilter Espresso pouring from the portafilter The barista mid-sentence in front of a pale blue wall Black and white shot of the barista holding a lemon up to the light Gloved hands shaking the drink Espresso poured over ice and lemon

ROLE

Director, DOP & Editor

CLIENT

@sundacoffee

LOCATION

Sukabumi, West Java

YEAR

2026

THE APPROACH

Lemon Rock is a drink from Sunda Coffee. A double shot of espresso and lemon, shaken, then poured over ice. I didn’t want to open on the glass, so the film starts with the barista and the idea that every coffee you hand to someone carries a bit of the person who made it.

For the look, I kept the bar in cool blues and let the lemon be the only warm thing in frame until the espresso hits the ice. I directed, shot, and edited it myself on a Sony a6300, in 4:3, so it would feel closer to a short film than a product ad.

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Want something like this for your brand? Tell me about it.

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